That Was Fun is a collaborative collection of quality music & merch with West Virginia bred and ATL based artist, Pete Myers. Cofounder of the streetwear-lifestyle brand, 3 Up 2 Up, we move as a collective representing our West By God upbringings.
Read MoreTake a peak inside the creative process of the State Pride Capsule. From inspiration to execution, enjoy the ideation through our lens. Godpeed.
Read MoreWe took a stroll in the Metro Valley to showcase "The Capitol Hoodie". The video features a premiere song by brand ambassador, Pete Myers, called "Let it Fly", coupled with downtown Charleston visuals.
Read MoreEnjoy a view of Sandstone Falls on a kool summer day. In collaborative efforts with #TooKool Lifestyle brand, we continue to showcase what makes West Virginia “kool”.
Read MoreWest Virginia bred and Atlanta based, Pete Myers is back with brand new music to take us into the weekend. Myers has been on a social media campaign showcasing music, freestyles, and a work ethic that’s bar none. Apart of the West Virginia based small clothing business, 3 Up 2 Up, they move as a collective representing their hometown upbringings.
Read MoreA Contemporary take on rural streetwear, the God’s Country campaign offers various styles of natives and the environments from which their beauty are derived. The campaign is meant to challenge the thought, and lifestyle, of an everyday West Virginian.
Read MoreStretching across much of southern West Virginia, the Hatfield-McCoy Trail system will take you Off The Beaten Path for fun-filled adventure and incredible scenery! Watch us explore southern West Virginia and its natural playground all while finding our own version of Almost Heaven.
Read MoreDuring the Golden Age of Bramwell, the town boasted more millionaires per square mile than anywhere else in the country; springing up seemingly overnight as a result of the 1800s coal-mining boom. A time where King Coal produced more millionaires than Wall Street. This was surely a time of prosperity and wealth for West Virginia, especially the most southern tip of the state. To commemorate Bramwell's cultural heritage and the 30th year anniversary of the 1988 Championship team we are releasing a 5-piece collection featuring apparel and accessories inspired by The Millionaires.
Read MoreIn late 1861, lawmakers gathered in Wheeling to create a constitution for the “Restored Government of Virginia” that had been formed after Virginia’s western counties rejected the state’s vote to secede from the Union.
But what to call this new state? Turns out that West Virginia was not the first name proposed — or even the second or third. Check out some of these proposed names for the new state. Which name would you choose?
Read MoreTogether, we bring to you the captivating beauty of our state through the Transcend Collection. The collection is made up of two parts: “Iconic Monuments,” such as the New River Gorge or Dolly Sods, and “Hidden Gems,” which will be revealed as we unearth its true beauties. The Transcend Collection will feature the state’s first scenic graphic products, embellished with our rich industrial heritage and scenic beauty. We will gradually deliver more picturesque merchandise that will showcase the Wild and Wonderful beauties of our state.
Read MoreWe’re all familiar with the old, cliche saying “patience is a virtue” right? The more I age, the more I begin to really conceptualize the actual weight that statement holds. I’m a victim of this mentality but I love instant gratification. It’s quick, painless and provides an immediate sense of accomplishment. Who doesn’t like that, honestly?
Read MoreThe story of the southern West Virginia “smokeless” coalfields is a remarkable legacy of working-class culture, industrial might, racial and ethnic diversity, and the creation of a unique and distinctive culture of national significance. The "COAL Pack" is inspired by the bustling rail and coal days of southern and now northern West Virginia.
Read MoreThe “GAWD” pack is influenced by the phrase God’s Country - which is synonymous with not only West Virginia but 3 Up 2 Up. God’s Country means a place favored by God, especially a naturally beautiful rural area or one's native home state. In both brand’s cases, all of the above is displayed in the vibrancy of the “GAWD” pack. The pack will feature a dad cap and a soccer jersey. Both trending fashion statements at the top of the kool list for younger generations. Soccer being one of the most popular youth sports in the U.S. and dad caps making their way to top retailer shelves such as Footlocker.
Read MoreIt’s not often you hear of young people or families moving to West Virginia to start a career. According to the Census Bureau, the state experiences a net outflow of migrants totaling nearly 4,600 residents. Economic and Development director, Jim Spencer, often says that “our number one export has not been coal, gas or timber…It’s been children. And we’ve educated our children and sent them off.” Brittany Blankenship spent the majority of her childhood in Rocky Gap, VA as the oldest out of five siblings.
Read MoreDo you remember the days when you would get uncontrollably excited about your first goal, score, or touch down? Maybe it was winning that all important game that pushed your team forward to make States? What about the high school and college rivalries that still exist to this day? There really is something special about being competitive and representing your team or city.
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